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Learn more...Case Study - Market Research
The Problem
A large international company in the flash data storage industry had already established its presence in China and had a local sales team. Revenues, however, did not meet expectations. The company’s managers were looking to understand the unique characteristics of the market in China and to adjust their market strategy accordingly.
Asia Direct was hired to conduct comprehensive market research, which covered market overview, consumer behavior, competitive analysis, distribution channels and potential partnerships with other players in the industry. Asia Direct and the client then developed the strategic solutions for the business.
Asia Direct Methodology and Solution
Asia Direct’s team of researchers conducted preliminary research and reviewed market information to help our client grasp the market conditions, value, trends and major players in their industry.
Additionally, Asia Direct conducted in-depth primary interviews throughout all levels of the industry to further flesh out consumer behavior, distribution networks dynamics and real price margins and distribution quantities.
Additional primary interviews were conducted with major manufacturers of flash storage data products, as well as with manufacturers of PCs, distributors and wholesalers. This research explored potential partnership avenues and new distribution strategies, and was the basis of our competitive analysis of this industry in China.