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Learn more...Case Study - Market Entry
The Problem
A global provider of unique content and products for online and mobile applications wanted to introduce its products into China. The company was not familiar with the overall China business landscape, local market conditions and local business models and environment.
Asia Direct was enlisted to evaluate the company’s potential in China, and to help it take the right first steps into the market.
Asia Direct was hired to evaluate the company’s potential in China, and to help it take correct first steps in the market.
Asia Direct Methodology and Solution
Asia Direct led our client through a road show of China that included numerous meetings with senior-level executives, introducing more than 15 potential customers, partners and suppliers. This road show provided our client with an immediate feel for the market potential, threats and opportunities in this sector in China.
Upon evaluation of the company’s position in the market as well as their strengths and weaknesses, Asia Direct put together an appropriate market strategy. We facilitated our client’s entry into China through negotiating and signing deals, launching local business plans and operations, and beginning to generate revenues.