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Learn more...Case Study - Business Development
The Problem
A fast growing online media company with a strong presence in the European and North American markets had only limited business in China. In order to capture opportunities and develop a stronger, long-term presence, Asia Direct was engaged. We first provided an analysis of the online media market in China which determined media positioning. Then, we continued to develop potential customers and served as the company’s business development and operations division for Greater China.
Asia Direct Solution
First, Asia Direct determined the China online media market structure, competitive landscape and the company’s potential position in the market.
Next, Asia Direct identified potential partners and customers, and accompanied our client on road show meetings with leading decision-makers in the industry. Using Asia Direct’s experience in the market, we trained our client on Chinese business culture, negotiating tactics and expected obstacles, and made sure they were well prepared to engage their Chinese counterparts.
Asia Direct followed up with interested parties, engaged new prospects and initiated new business leads. Asia Direct’s cutting edge approach led to long-term contracts which are jointly managed and operated by Asia Direct and our client/partner.